In the beginning of 2022, I visited my country of birth to participate in our first donation trip after the lock-downs. It was also the first time we could donate our years of schooling. Right after I left, all went downwards with the country though, politically and economically, and it will take some time to get everything back on track unfortunately. Read more
Due to travel restrictions and logistical challenges, we moved our production of bed linen to Europe. Furthermore, we decided to take the fulfilment into our own hands and we made the first steps into several new European markets and the hotel industry. We are ready! More info
What a year for… home essentials with intent
Industry certifications don't really mean much to us, but they're necessary to be accepted by certain partners. The GOTS certification for example, we consider this more of a marketing exercise, which comes with a crazy high annual investment by the way. We believe responsible business is a mindset and ongoing commitment, for both people and planet, and we get inspired by the people like Afdhel Aziz, who wrote about us in Forbes.
What a year for… creating a lifestyle brand
With the support of like-minded people we are moving forward! 2022 was a year of a lot of sowing, we can’t wait to show you the results in the new year. A big shout out to Dentsu Creative, Dutch Design Week, Kazerne, Hotel Supply International, ByBorre, Lidewij Edelkoort, Nidum Design Beds, Studio Green Crafts, Marlou van Engelen, Linda Roepert, Storiginals, Bas Redhead, Ruben van Nimwegen, Femke Schavemaker, Valsplat, Bolt Amsterdam, Sony Music, NRC, Nine IJff and Vondelgym.