Excel with friends

 ‘Excel with friends’ is one of our 4 core values and in times like these we value collaborations with friends and like-minded people even more, even though they are at distance. 

For the update of our website Nine IJff, Ruben van Nimwegen en Iman Whitfield have been extremely important. We are proud of our new homepage and the upgrade of our product pages by the addition of more than 50 (!) new photos. Furthermore, we like to thank Robuust Amsterdam, Morgan & Mees and Marveltest fort their contribution, to name (drop) a few more ;-)


Together we can do so much

“Alone we can do so little; together we can do so much.” - Helen Keller

When it comes to commercial partnerships we have to be selective; simply because our approach of quality, sustainability, social entrepreneurship and brand experience will be a match with just a small part of the fairly conservative bed and bath linen retail.

Our first two partners are the best we could wish for though! Since this March our complete collection is available at Bröring, one of the best stores for beds, bed linen and towels in Europe:
Gelderlandplein 101-111

And last week we also started a unique collaboration with Dutch newspaper NRC Handelsblad: For every bed linen set bought through their webstore, we will donate 2 sleeping bags!

Free napkin! 

The quality of your sleep is directly related to the quality of your bed linen. We developed fabrics that actually make you sleep better. Don’t take our word for it though… just order this free napkin made from our luxury bed linen qualities! 

When people feel our products, in stores or at events, they are usually sold in an instant. Unfortunately, we cannot afford shipping pillowcases all over the world, but in these napkins, we found the perfect alternative; an introduction to our bed linen range and an addition to your table linen collection.

Grab your chance while it lasts: Our stock is limited and after this week we will communicate this offer on our social channels as well...

 Not sure if you are percale or a sateen type? Don’t be shy and spoil yourself with 1 of each!


Enjoy your Easter afternoon,

Shiran Gort, founder.